💡 Case Study
How StackEleven Scaled 6x to Lead in Pickleball Marketing
The Challenge
StackEleven Marketing was manually reconciling ad leads with club transactions using 4 interns spending 640 hours/month on data entry. This $50K/year process was error-prone, created reporting delays, and made scaling impossible—they were stuck serving just 4 clubs.
- Pickleball marketing agencies ran ads without tracking ROI, creating an unmet market need.
- Manual reconciliation of reservation and CRM data consumed 640 hours monthly ($50k annually) with 4 full-time interns.
- Human error in manual processes caused missed leads and inaccurate reporting, damaging client trust.
- The manual operation prevented scaling beyond 4 clubs despite having a competitive advantage.
This task was super time-consuming and annoying, and Santi completely automated it.
The Solution
Multi-Platform Integration
Connected three major pickleball reservation platform APIs with GoHighLevel CRM, Facebook Ads Manager, and Slack for complete customer journey visibility.
Automated Attribution Engine
An n8n-powered system runs daily, cross-referencing club transactions with CRM leads and delivering updated ROAS for all 25+ clients via Slack each morning.
Key Capabilities
Standardized data across all platforms enables automated lead-to-revenue matching, real-time conversion tracking, daily ROAS reporting, and one-click client onboarding.
Automated Client Reporting
Daily Slack-delivered ROAS reports give each club owner transparent proof of ad performance — replacing delayed spreadsheets with real-time revenue attribution they can trust.
The Process
Implementation timeline from concept to production
Weeks 1-2: Discovery & API Analysis
Three separate reservation systems (Court Reserve, PlayByPoint, PodPlay) meant zero visibility into which marketing dollars drove actual revenue. Deep API analysis revealed the data patterns needed to finally connect ad spend to court bookings.
Weeks 3-5: Integration Architecture
A normalized data layer bridged the gap between fragmented booking platforms and marketing tools. The n8n workflow architecture unified GoHighLevel CRM and Facebook Ads data with all three reservation systems for the first time.
Weeks 6-8: Automation Development
Daily data pulls began flowing automatically. The attribution engine matched leads to revenue in real-time, with Slack-delivered ROAS reports replacing the manual spreadsheet nightmare that consumed ~150 hours per week.
Weeks 9-10: Testing & Validation
Historical transaction data across all platforms confirmed attribution accuracy. Real booking patterns refined the matching logic, ensuring every dollar could be traced from ad click to court revenue.
Weeks 11-12: Full Deployment
The interns' ~150-hour weekly routine vanished. Automated data flows achieved 99.9% accuracy while migrating existing clients seamlessly, proving the system could scale beyond the initial 4 clubs.
Month 4+: Scale & Optimization
A streamlined onboarding process turned what once required manual intervention into a repeatable system. 21 new clubs joined, propelling StackEleven to a leading pickleball marketing agency—powered by data, not spreadsheets.
The Results
The freed team now focuses on high-leverage activities: client strategy, campaign optimization, and business growth instead of data entry. Chase and his team can onboard new clubs in minutes with a streamlined Facebook Ads + GoHighLevel connection process.
See the Impact in Action
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