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💡 Case Study
Goldfaden & Benson had no writers to produce timely content about local accidents, forcing them to rely solely on expensive billboard advertising. Competitors publishing accident-related articles were capturing leads first, but even they took days to publish—missing the crucial window when victims search for legal help.
Google Alerts monitors California traffic accidents in real-time, capturing breaking news the moment incidents are reported across local sources.
OpenAI-powered filtering identifies accidents matching the firm's practice areas, ensuring only viable personal injury cases trigger article creation.
Automated generation creates SEO-optimized articles with accident details, legal guidance for victims, and clear calls-to-action to contact the firm.
Articles auto-publish to WordPress within minutes of an accident, operating 24/7 without manual effort.
Implementation timeline from concept to production
The firm was spending thousands on billboards with no measurable ROI. We mapped California accident news sources and designed an automation architecture that would turn every local incident into a client opportunity within hours of it happening.
Google Alerts became the firm's 24/7 scout, feeding accident reports through Make to OpenAI for instant article generation, then auto-publishing to WordPress. Notion tracking provided full visibility into what was being published without anyone lifting a finger.
Early articles were too generic—sounding robotic and missing the legal angle. After refining OpenAI prompts, the system started producing SEO-optimized content with genuine legal guidance, filtering out irrelevant news and focusing on cases the firm could actually win.
The system went live autonomously. Within days, the firm was publishing 8+ articles daily with zero manual intervention—replacing expensive billboard spend with a content engine that runs 24/7 and brings clients directly to their inbox.
The transformation was immediate and measurable. The firm now publishes 8+ articles daily from zero consistent content production, publishing within hours while competitors still take days.
Goldfaden & Benson's transformation isn't unique—it's repeatable. Let's write your success story together.
No commitment required • 30-minute consultation • Custom automation roadmap
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